Build your unique website by copying what already works in your niche.
Every niche has a site that already earns from the readers you want. We take those sites apart, piece by piece, and show you how to build your own version with WordPress.
housefresh.com
- GeneratePress with GP Premium. A light theme, so long review pages still load fast.
- They buy and test every purifier themselves. That first-hand proof is the whole moat.
- The comparison table carries the affiliate links. This is where the money is made.
- A newsletter signup, so readers come back without needing Google.
HouseFresh, air purifier reviews. Traced from the live site.
minimalistbaker.com
- Genesis framework with its own child theme. Stable, plain and fast.
- A photo-first recipe grid. Every card is a page that can rank on its own.
- WP Recipe Maker Premium adds the recipe card, ratings and recipe schema for Google.
- Raptive display ads pay for the free recipes, and a WooCommerce shop sells their own products.
Minimalist Baker, simple plant-based recipes. Traced from the live site.
nomadicmatt.com
- A child theme of Kadence, the same free theme Cowpy runs on.
- Destination guides are the backbone. Everything else links into them.
- Table of Contents Plus on long guides, and WP Rocket to keep them quick.
- Mediavine ads, a ConvertKit list and a WooCommerce store for his own products.
Nomadic Matt, budget travel guides. Traced from the live site.
jamesclear.com
- A custom theme built around one goal: getting your email address.
- ConvertKit plus OptinMonster. The signup sits above everything else.
- Evergreen articles grouped by topic, not by date, so old posts keep working.
- The list sells the book and the courses. No display ads at all.
James Clear, habits and decision making. Traced from the live site.
How copying the right way works
Pick a site that already wins
If someone earns from the exact readers you want, the hard questions are answered: what those readers search for, what they buy and who they trust.
Trace its blueprint
Theme, plugins, page types, where the links and ads sit, how it collects emails. We do this part for you, from the live site.
Make it yours
Copy the structure, never the words. Your own tests, photos and opinions are what make readers and Google pick you over the original.
Blueprints
Successful WordPress sites, taken apart. Stacks checked in October 2026.
| Site | Niche | How it makes money | Theme | Key plugins | Blueprint |
|---|---|---|---|---|---|
| HouseFreshhousefresh.com | Air purifier reviews | Affiliate links | GeneratePress | GP Premium, Related Posts by Taxonomy | Being written |
| Minimalist Bakerminimalistbaker.com | Recipes | Display ads, own shop | Genesis child | WP Recipe Maker Premium, WooCommerce, Popup Maker | Being written |
| Nomadic Mattnomadicmatt.com | Budget travel | Display ads, own products | Kadence child | WooCommerce, WP Rocket, Table of Contents Plus | Being written |
| James Clearjamesclear.com | Self-improvement | Book and courses | Custom | ConvertKit, OptinMonster | Being written |
| HeadphonesAddictheadphonesaddict.com | Headphone reviews | Affiliate links, display ads | Custom | Kadence Blocks, Content Egg, Perfmatters | Being written |
| Nerd Fitnessnerdfitness.com | Fitness for beginners | Coaching and memberships | Impreza child | WooCommerce Subscriptions, ConvertKit | Being written |
Not sure which site to copy?
Tell us your idea and get a free concept: the site to model, the pages to build and how it will make money. If you like it, we can build the whole thing for you.
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